Comments on: How To Properly Structure Your PPC Campaigns http://www.derekbeau.com/how-to-properly-structure-your-ppc-campaigns/ Make Money Online with Derek Beauchemin Thu, 29 Apr 2010 07:14:31 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Andy http://www.derekbeau.com/how-to-properly-structure-your-ppc-campaigns/comment-page-1/#comment-8067 Andy Wed, 30 Jan 2008 14:56:04 +0000 http://www.derekbeau.com/how-to-properly-structure-your-ppc-campaigns/#comment-8067 Great Post Derek, Two quick questions though, I understand it can be different for every campaign, and especially every niche but how many ad groups would you usually create, and what would be the average amount of keywords per ad group? Thanks! :smile: Great Post Derek,

Two quick questions though, I understand it can be different for every campaign, and especially every niche but how many ad groups would you usually create, and what would be the average amount of keywords per ad group?

Thanks! :smile:

]]> By: Tyler Dewitt - DeWitt's Media http://www.derekbeau.com/how-to-properly-structure-your-ppc-campaigns/comment-page-1/#comment-5382 Tyler Dewitt - DeWitt's Media Thu, 10 Jan 2008 23:08:08 +0000 http://www.derekbeau.com/how-to-properly-structure-your-ppc-campaigns/#comment-5382 Now that was a kick ass post :) Now that was a kick ass post :)

]]> By: Melvin http://www.derekbeau.com/how-to-properly-structure-your-ppc-campaigns/comment-page-1/#comment-1306 Melvin Tue, 16 Oct 2007 09:00:37 +0000 http://www.derekbeau.com/how-to-properly-structure-your-ppc-campaigns/#comment-1306 Hi Derek, I love your site. Esp your open source tool Stumbled onto it fm other sites. My msn is melvin97620900@hotmail.com. Newbie to PPC also. Hi Derek,
I love your site. Esp your open source tool Stumbled onto it fm other sites. My msn is melvin97620900@hotmail.com. Newbie to PPC also.

]]> By: AzAkers http://www.derekbeau.com/how-to-properly-structure-your-ppc-campaigns/comment-page-1/#comment-281 AzAkers Wed, 01 Aug 2007 21:31:19 +0000 http://www.derekbeau.com/how-to-properly-structure-your-ppc-campaigns/#comment-281 Excellent post! I'm a genuine PPC newb so this is gold! I found you through a friend's blog ( <a href="http://www.lurksteraz.com/properly-structuring-your-ppc" rel="nofollow">LurksterAz</a> ) now I'm fully addicted! Thanks for posting! Excellent post! I’m a genuine PPC newb so this is gold! I found you through a friend’s blog ( LurksterAz ) now I’m fully addicted!

Thanks for posting!

]]> By: Derek http://www.derekbeau.com/how-to-properly-structure-your-ppc-campaigns/comment-page-1/#comment-158 Derek Fri, 13 Jul 2007 05:46:01 +0000 http://www.derekbeau.com/how-to-properly-structure-your-ppc-campaigns/#comment-158 Thanks Amit! That's awesome. You've been on my blog roll for a while now :mrgreen: Thanks Amit! That’s awesome. You’ve been on my blog roll for a while now :mrgreen:

]]> By: Amit http://www.derekbeau.com/how-to-properly-structure-your-ppc-campaigns/comment-page-1/#comment-157 Amit Fri, 13 Jul 2007 04:35:15 +0000 http://www.derekbeau.com/how-to-properly-structure-your-ppc-campaigns/#comment-157 Hi Derek, Another great post! You'll really providing some awesome information. I've added you to my blogroll. :) Hi Derek,

Another great post! You’ll really providing some awesome information. I’ve added you to my blogroll. :)

]]> By: Business Twins http://www.derekbeau.com/how-to-properly-structure-your-ppc-campaigns/comment-page-1/#comment-148 Business Twins Thu, 12 Jul 2007 06:00:39 +0000 http://www.derekbeau.com/how-to-properly-structure-your-ppc-campaigns/#comment-148 Recently I've been reading up on adwords, yahoo, etc. This is because my brother and I are launching a ecommerce site in about 3 months, and need to find an efficient way in advertising through ads. I love finding really in depth articles like this, thanks for the information. :smile: Recently I’ve been reading up on adwords, yahoo, etc. This is because my brother and I are launching a ecommerce site in about 3 months, and need to find an efficient way in advertising through ads. I love finding really in depth articles like this, thanks for the information. :smile:

]]> By: Vijay Teach Me http://www.derekbeau.com/how-to-properly-structure-your-ppc-campaigns/comment-page-1/#comment-145 Vijay Teach Me Thu, 12 Jul 2007 03:10:22 +0000 http://www.derekbeau.com/how-to-properly-structure-your-ppc-campaigns/#comment-145 Derek your blog is like a wine getting better and better. I came to know about the free windows keyword generator. Vijay Derek your blog is like a wine getting better and better.

I came to know about the free windows keyword generator.

Vijay

]]> By: Derek http://www.derekbeau.com/how-to-properly-structure-your-ppc-campaigns/comment-page-1/#comment-143 Derek Thu, 12 Jul 2007 02:34:19 +0000 http://www.derekbeau.com/how-to-properly-structure-your-ppc-campaigns/#comment-143 <p>Hey Tob - I don't do anything like that with keywords (assigning a numerical quality score to them). I just look at whether or not they are profiting. I'm not concerned with ROI, profit is all that matters to me.</p> <p>If you have to stick to a budget and maximize your ROI, that sounds like a very cool idea. Why not just base your index on ROI rather than trying to come up with a complex algorithm?</p> <p>As for MSN, send me an email through the contact form with your MSN name so I can add you to my list</p> Hey Tob – I don’t do anything like that with keywords (assigning a numerical quality score to them). I just look at whether or not they are profiting. I’m not concerned with ROI, profit is all that matters to me.

If you have to stick to a budget and maximize your ROI, that sounds like a very cool idea. Why not just base your index on ROI rather than trying to come up with a complex algorithm?

As for MSN, send me an email through the contact form with your MSN name so I can add you to my list

]]> By: Tob http://www.derekbeau.com/how-to-properly-structure-your-ppc-campaigns/comment-page-1/#comment-142 Tob Thu, 12 Jul 2007 01:31:16 +0000 http://www.derekbeau.com/how-to-properly-structure-your-ppc-campaigns/#comment-142 Hi Derek, Great post, campaign/adgroup/keyword structure can sometimes be super difficult. Especially if you're trying to beat the QS - i.e. putting 1 keyword / adgroup! Anyway, I've been working on a tracking system for all my aff. marketing efforts and I've hit a wall. I'm trying to find a mathematical formula for determining a keyword performance "index". It would take a parameter, cost of conversion and analyze hits, clicks, conversions spitting out an index.. maybe all keywords start at an index of 5 and can go up to 10 (excellent) and down to 0 (really shitty). Are you doing anything similar to this? Still need to connect on msn. Tob Hi Derek,

Great post, campaign/adgroup/keyword structure can sometimes be super difficult. Especially if you’re trying to beat the QS – i.e. putting 1 keyword / adgroup!

Anyway, I’ve been working on a tracking system for all my aff. marketing efforts and I’ve hit a wall. I’m trying to find a mathematical formula for determining a keyword performance “index”. It would take a parameter, cost of conversion and analyze hits, clicks, conversions spitting out an index.. maybe all keywords start at an index of 5 and can go up to 10 (excellent) and down to 0 (really shitty).

Are you doing anything similar to this?

Still need to connect on msn.

Tob

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