Disclaimer: I am currently using this exact method to get “OK” to “Great” quality keywords with initial minimum bids of $0.05-$0.15. I cannot, however, guarantee that you will have the same success. I don’t know how much Google takes account history into consideration, but I do know that I have had campaigns within my account hit with $15.00 minimum bids. I also have some campaigns that were not affected and have $0.01 minimum bids.

So Google wants us to have high quality websites when advertising on AdWords. It doesn’t make much sense to me. This isn’t SEO and I want to advertise pages that convert, but we can’t do anything other than comply. What I have been doing lately (rather than spend an a couple hours setting up a website) is simply creating “dummy” WordPress blogs for my PPC campaigns.

You will probably want to start out with a new domain name to be sure that it isn’t already penalized. I like to use disposable domain names because there is no telling when Google will decide it doesn’t like your site anymore. Now, install WordPress on the domain, upload a custom theme, turn on custom permalinks, and install a few plugins to make it appear “higher quality.” The plugins that I install on these domains are Dagon Design Sitemap Generator and All In One SEO Pack.

Now, don’t create any AdWords campaigns before you have the core elements of your landing site complete. You don’t want Google to spider your page before it is ready and think it’s a “low quality” site. Create the following pages, filled with appropriate content, from within WordPress:

• About
• Terms of Service
• Privacy Policy
• Contact Us
• Site Map (from plugin mentioned above)
• …and any other pages you see fit

Next, think about the ad groups that you want to create, and either type up some quick related content or search online for free related content. You can even modify the content you find to include the keywords of your ad group. Then create a new post for each group of keywords. The key here is to make sure that you include your ad group keywords (as closely as possible) in your post title and body text.

Ok, now your landing site is ready for your landing page. What you need to do is edit the “single.php” file that comes with your theme. Make it so that what you want to use as a standard landing page appears above almost everything else, pushing the post content down the page and possibly out of view.

You can now use your post URLs as your destination URLs and Google will see that your site is structured well (thanks to WP), includes other content, and includes content relevant to your keywords.

Note: If you want to use any type of custom tracking or pass variables to your landing pages through AdWords, simply link to your landing page with the standard WordPress link (using the post ID), not the custom permalink. Then, you can append extra variables to the URL query string. You can (and should) still do this with custom permalinks turned on.

That’s all there is to it. Now when you want to create a new ad group, just make a new WordPress post that is related to the keywords in question. Your standard landing page will automatically be placed above every post. You will be able to pump out relevant pages with ease all while maintaining a single, standard, high-converting landing page.